The term Logo comes from the Greek λόγος, meaning “word”, it is a set of words and often of images that represent a company, a product or a simple idea.

Its origins are very old and date back to ancient Greece where monograms were used by sovereigns to identify their coins. In the Renaissance instead, goldsmiths and other artisans used symbols and signs on gold and paper or prints on ceramic.

In the modern world logos are fundamental elements of every company and product and embed their idea itself. They have a strong communicative power, this is why they can be seen in magazines, posters, on TV and are considered a true expressive and artistic form.

As society changes, so do trends, habits and logos… the same applies to Ponte Giulio. From its establishment in 1973, the company has been periodically renewing its logo, albeit keeping its visual identity which is very important for those on the market.

In 1973 the Ponte Giulio logo was a simple black and white writing. The first big revolution took place in 1995 with the introduction of the water mark in blue color next to water drops and the company name integrated between two lines.

The company has always wanted to express its strong attachment to the land where it belongs and from which it took its name from. The best way to celebrate this was to get inspiration from the Roman bridge that is steps away from the company premises. In 2011 the logo was enriched by the drawing of the bridge and a pay-off to explain the mission to create solutions for communities.

The 2020 logo is a mix between the first and the one from 2011. The blue color has been left behind to be replaced by black. The bridge drawing is kept and is now distributed along all the name’s length. The image is more essential. No pay-off and no lines mark the name.

“The new logo - highlights the CEO Enrico Carloni - expresses minimalism and modernity in the choice of colors and reflects the direction of this new decade’s communication. This still keeps us rooted to our land. Our company in fact, despite being opening many new international markets, is always an expression of the place where it belongs, a great local reality with good lifestyle, where we listen to people’s needs, no matter their age. The same values upon which is based our company philosophy and products that are designed for all”.

Ponte Giulio: stepping into the future carrying our funding values